The Missing Mediums to Solve Our Sense Making Crisis

How our ability to make sense of our complex societies is enabled or limited by our current mediums, their modalities, and the systems they are embedded in.

v1
This is a work in progress. The message is simple: we're enabled or limited by the mediums we use to make sense of things.

Caveat: everyone, politicians, journalists, public are doing their best, but we're not using the right mediums to make sense of these problems. Either collectively or individually, we can't use the old tools to solve all of the new types of problems we're facing.

As societies get too large to comprehend, that comprehension breakdown harms our collective flourishing, our trust in our political leadership, and governments.

We can't afford that now with our various civilisation ending technologies like nukes or rapid natural resource depletion.

We need to coordinate at scale. We need new mental tooling that extends to billions at planetary scale over decades.

I believe simulations are our best hope for understanding and navigating complex problems. Their interface can be a serious game or an LLM or a detailed report or a superficial news article, but they all need to be referencing a shared model of reality that we can all buy into or edit, cocreate and improve on.

Wikipedia has shown that millions of people can contribute to make complex topics more accessible.

Can we do the same for constructing a shared model of where we are, where we could go to prosper together, and how we might get there?

We need to upgrade our tools to upgrade our conversations.


If we're persistently struggling to make sense of the world and act wisely, we should reflect on how we are making sense, we need to think about how we're thinking. We can't hope to use the same old tools for all of the new types of problems we're facing.

  1. Which existing mediums could we use more skillfully - one of many examples: we have had hyperlinks for decades, yet they're rarely used to cite sources in news articles.
  2. Which mediums are we misusing - e.g. 2 minute news stories & sound bites is like trying to use a car to travel across a body of water, it'll float for a bit
  3. Which mediums are we not using yet - e.g. simulations
  4. Systemic misuse of mediums - most news is not new, or it's unactionable, or it's ancedotal & non-representative of reality.

The Sense Making Problem


I regularly find myself and others struggling to make sense of the complex issues effecting our societies. I think this is a widespread problem as are the indications that people are increasingly dissatisfied with their democracies²

We have a sense making crisis and underlying this are several causes. This post focuses on the way we're trying to make sense: what mediums we're using or misusing. This is difficult because we're not used to thinking about how we think, and it's hard to see what we're doing habitually, and taking for granted.

First lets look at some problems & questions that we're succeeding at making sense of...

From Maps to Recipes: We Successfully Make Sense of Many Things


We regularly successfully follow our maps, cooking recipes and other instructions to do things we previously did not know how to do.

Our mediums & systems generally support us to move from our question or problem such as how to get from our current location to another, or from an idea to a safely cooked meal.

And those mediums & systems do that because they also perform the important roles of review, validation, improvement, and amplification.

Review, Validation, Improvement


Anyone can use and contribute improvements directly back to an open mapping service like OpenStreetMap. Closed proprietary systems like Apple maps have direct feedback mechanisms built in to them. And various sites allow people to comment on and rate their content, be that food recipes or otherwise.

Amplification (or Avoidance)


Poor mapping software is generally avoided and denigrated until it becomes usable enough e.g. Silicon Valley, Season 2 Episode 6 - Sorry it's Apple Maps bad.

As are poor recipes, only the good ones are shared positively which results in their prevalence amongst the population increasing. That's what a well functioning market provides: good products / services / ideas outcompete bad ones.

The Successful Process of Sense Making


We can summarise the successful process of sense making as:

  1. We have a question or problem we want to solve.
  2. We search for and find³ a suggestion for a solution we can use to solve the problem.
  3. We try it out and see if it works; also known as test & validation
  4. We suggest or contribute back improvements
  5. And or we submit a review, or share a successful experience; recommendations which result in amplification or avoidance

In other words these are strong link problems: we don't care so much about errors, noise and bad solutions because we do not encounter them often and that's because we know that the mediums we use and the societal / cultural systems the mediums are embedded in will filter out bad solutions.

Writing this makes me realise that not only is there a functioning marketplace for recipes, or navigation routes, but obviously there's a market of markets. In other words Apple maps provided you with an effectively infinite number of solutions of how to get from some place to some place else, but because that market place was initially so poor and people experience bad solutions too often, they were able to go a level up to the market place for mapping software and find a different provider of solutions, say OpenStreetMap or GoogleMaps.

Where Do We Struggle to Make Sense of the World?


The examples above used mediums and systems to help us solve problems that are practically entirely "local" to us. We can generalise them as how we to get from our current position to somewhere else using only the information and resources accessible to us. For the map navigation example that's quite a literally explanation, but it's true for how we find "where we are" in a recipe and how we get from there to each next step until we reach the end result.

But there are other problems which are not yet tractable in the same way. For now let's use two broad categories of questions / problems we'd like to solve:

These questions are local to us in that we use energy in our home, we are trying to find a job somewhere, we or a loved one are waiting for medical help. But they are not local in the information required to successfully answer them.

Your energy bill is related to billions of other people's energy usage both positively and negatively: if everyone else on the planet used 10% less your bill would likely go down, if they used 100% less your bill would go through the roof: who's going to pay to run a billion $£€ oil & gas rig, refineries, and distribution networks just so you can heat one home with methane gas and provide fuel to drive a single petrol car?

Your waiting time to see a medical expert is dependent on millions of other actors, and not limited to your own country either; for example in the UK 41% of doctors are trained outside of the UK, so the relative economic and cultural incentives to move from another country to the UK coupled with the availability of trained medical staff in that original country will effect your waiting time in the UK.

These are some of the questions our society is struggling with and are often referred to as complex or wicked problems.

Why Do We Struggle to Make Sense of Complex Problems?


If we go through the "successful process" above we'll see that we fail at every step beyond the question⁵:

  1. ✅ We have a question or problem we want to solve.
  2. ❌ We search for and find a suggestion for a solution: a solution we can use ourselves to solve the problem.
  3. ❌ We try it out and see if it works; also known as test & validation
  4. ❌ We suggest or contribute back improvements
  5. ❌ And or we submit a review, or share a successful experience; recommendations which result in amplification or avoidance

Problem 1: We Do Not Find Solutions We Can Use Ourselves


The systems we are dealing with are so large that no single person can effectively direct and control them (despite many empty political promises to the contrary).

Instead we're left with indirect "solutions" such as voting for someone who is promising the solve the problem for us.

Problem 2: Conflicting Solutions


Even if we find a solution that seems to make sense from one [expert]([object Object]#note-3), someone else will dispute it with something that seems credible or at least which many other people seem to have found convincing.

It's like as a non-expert I have enough time and skill to pick up a few puzzle pieces and an expert has picked up hundreds, but this is puzzle is a few thousand pieces so of course the experts will seem to disagree with each other.

Potential Solutions


There are other problems but I'd like to focus on what I see as the core problem and potential solution. How we can both collect all the disparate data and synthesise it into a coherent whole picture - a shared understanding that we can test and refine collectively?

And for that, at the moment, the only medium that I can see which could hold all these disparate puzzle pieces, large data sets, thousands of interwoven dependencies and cause-effect relationships are simulations / digital twins.

This is not new. Simulations / digital twins / serious games are being used elsewhere. But they should be more widely used and when they are I predict that because we will be connected to all the relevant factors we will then actually make sense of complex problems, and do so fast and have fun.

Imagined Impact


And this will help subvert our existing sense-making ecosystem. I imagine⁶ a scene of a journalist interviewing a couple of experts and there's no apparent conflict because they've already intergrated their apparently disparate findings.

Or a prime minister's question time where a member of parliament is asking why a course of action is being taken that is clearly inferior to another course that could be being taken.

Perhaps that won't even happen because they'll have both taken the 5 minutes to play some simulation or listen to the outcome of playing it to either already agree on the best course of action or be able to justify why they've chosen one over the other.

Let's find out.


Notes

¹ I am not an expert on this yet so if you have any suggestions for how to improve it please let me know.

² The causes of discontentment with democracy are complex but its presence can not be ignored. Polls of western countries find deep dissatisfaction with democracy; Guardian quoting Ipsos Survey; 14 Nov 2025. Even though by other measures democractic governments are showing good efficiency at deliverying; Blavatnik Index of Public Administration; 2024. Ironically these two articles further emphasise the confusion and problem of sense-making.

³ Searching for and finding something may also be referred to as "recall".

⁴ Perhaps there's more categories like "What does improving the economy even mean?" -- but I won't talk about this category in this post

⁵ And sometimes even the question we're asking might seem reasonable but is not a useful question to ask.

⁶ Maybe it won't turn out like this. Maybe it will. We'll only find out by trying.

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